Christina HoffmannPersonalized online shopping — user`s needs are still not metVirtual Shopping Assistant provides personalized serviceAug 30, 2022Aug 30, 2022
Christina HoffmannClassical Persona segmentation is useless for operational MarketingSegmentation methods need to change to achieve efficient Marketing CommunicationMar 18, 2022Mar 18, 2022
Christina HoffmannInnovation in Brand and Marketing Communication.Why classic approaches are no longer sufficient.Jun 22, 2021Jun 22, 2021
Christina HoffmannUser Experience 5.0 on E-Commerce PlatformsPsychometric Recommendations combined with User EntertainmentApr 26, 2021Apr 26, 2021
Christina HoffmanninBrandMindWhy Brands often fail to communicate effectivelyInducing emotional connectionsApr 7, 2021Apr 7, 2021
