Christina HoffmannPersonalized online shopping — user`s needs are still not metVirtual Shopping Assistant provides personalized service7 min read·Aug 30, 2022----
Christina HoffmannClassical Persona segmentation is useless for operational MarketingSegmentation methods need to change to achieve efficient Marketing Communication6 min read·Mar 18, 2022----
Christina HoffmannInnovation in Brand and Marketing Communication.Why classic approaches are no longer sufficient.3 min read·Jun 22, 2021----
Christina HoffmannUser Experience 5.0 on E-Commerce PlatformsPsychometric Recommendations combined with User Entertainment4 min read·Apr 26, 2021----
Christina HoffmanninBrandMindWhy Brands often fail to communicate effectivelyInducing emotional connections3 min read·Apr 7, 2021----